IAB Australia confirms Gai Le Roy as CEO

Gai Le Roy has been appointed IAB Australia’s CEO after four months acting in the role, the organisation announced this morning.

Le Roy was appointed interim CEO in June, when previous boss Vijay Solanki stepped down after less than two years in the position. She was previously the organisation’s research director.

Gai Le Roy formally replaces Vijay Solanki who stepped down in June

“Im absolutely thrilled to be lead the industry I’ve been part of for 20 years,” Le Roy told Mumbrella.

Before the IAB, Le Roy was chief operating officer with Gateway Research and general manager of Audience Insights and Research for Fairfax Media.

IAB Australia chair Cameron King said: “Gai’s track record is exemplary and her commitment to our industry is absolute. Her depth of experience and understanding of the issues that relate to digital advertising and measurement will enable her to lead the IAB towards its goal of supporting sustainable and diverse investment in digital advertising across all platforms in Australia.

“The board undertook a thorough executive search process with Talent Capital’s Chris Davy to identify the right candidate for this critical role in leading the digital advertising industry. We are delighted, as many in the industry will be, that Gai will continue her contribution to growing the industry.”

The IAB has also unveiled a new industry charter which explains how digital advertising can help marketers and agencies deliver on their business objectives.

The charter outlines four additional areas of activity: digital ad effectiveness, data and data privacy, standards and guidelines and improving the digital value chain.

Recently the IAB has struggled with its digital content ratings, with the organisation refusing to endorse the secondary crediting for video in partner’s Nielsen’s measurementsQuestions remain over the accuracy of the ratings.

In August, the IAB launched the Australian Digital Advertising Practices in collaboration with AANA and MFA.


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