IAB Australia launches affiliate and marketing partnership training
IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector.
The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource to those who are new to this form of digital marketing, as well as anyone currently involved in it. It has been developed by the IAB Australia Affiliate Marketing Working Group.
The program covers the basics of affiliate and partnership marketing, including an overview of the market, the key organisations involved, the types of affiliates you can work with, as well as best practices. There is also useful information on technology and tracking, best use of data, and how these relate to the latest privacy regulations.
