IAB elects Marcus Betschel chair of Ad Effectiveness Council and publishes first industry guide

June 27, 2017 2:04

Marcus Betschel of marketing agency Columbus has been elected as co-chair of IAB Australia’s Ad Effectiveness Council alongside the organisation’s director of research, Gai Le Roy.

Back row (left to right): Willem Paling (IAG), Mark Henning (Kantar Millward Brown), Becky Smith (Yahoo7), Gai Le Roy (IAB Australia). Front row: Lisa Meunier (Roy Morgan Research) Marcus Betschel (Columbus), Patricia Neupauerova (Google), Beth van Koesveld (Fairfax), Daniel Karlsson (Impact Radius). Crouching: Lyall Sundel (Experian)

Established last March, the 16-member council was established to identify and refine the best methods to assess online advertising impact along with exploring how digital measurement data can enhance cross-media planning and buying.

Betschel, Melbourne based national head of strategy and products for Dentsu Aegis Network-owned Columbus, said in the IAB’s media release: “It’s a huge honour to be elected co-chair by such a talented and experienced group.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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