News Corp promotes its sports journalism credentials in new campaign

June 27, 2017 12:55

News Corp has launched a series of commercials for its flagship newspapers featuring famous sports journalists discussing what makes a good story.

The Herald Sun, The Daily Telegraph, The Courier Mail and The Advertiser are featured as ads which have run in their respective states.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Archibald/Williams News Corp News Limited Rikki Lee Arnold Robert Craddock The Herald Sun The Works

2 COMMENTS

Crash 27 Jun 17

Do you mean Daily Tele not Daily Mail?

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Vivienne Kelly 27 Jun 17

Hi Crash,

Thanks for flagging. It seems The Daily Telegraph and The Courier-Mail somehow merged in this story to become The Daily Mail, which is incorrect.

We have corrected and also made it clear Robert Craddock is the chief sports writer at The Courier-Mail and The Sunday Mail.

Many thanks,
Vivienne – Mumbrella

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