IAB forms taskforce to address crackdown on pop-ups, big ads and autoplay

December 19, 2016 11:38

The Interactive Advertising Bureau has formed a taskforce to look at possible limitations to autoplay and pop-ups after its US counterpart launched a crackdown on advertising standards.

Solanki: waiting to see Think TV's research

Solanki: “We have set up a taskforce which will meet towards the end of January”

The IAB in the US revealed the crackdown on pop-ups, big ads and video autoplay in September and the head of the IAB in Australia immediately committed to a local consultation on the issue of a new standard ad unit portfolio.

While the IAB in the US has extended its consultation, submissions to the IAB in Australia closed on November 28.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Getting sh*t done ... 19 Dec 16

Top work IAB – another taskforce …

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Tad too much hyperbole 19 Dec 16

Wow a new taskforce after last weeks world first? Is that also a world first? Yawn.

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IAB forms taskforce to address crackdown on pop-ups, big ads and autoplay

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