IAB launches industry mentoring program

IAB Australia has launched an industry mentorship program, which it says will “support and enable the next generation of digital advertising and technology industry talent”.

The decision, made by the IAB’s executive technology council, follows Rohan Creasey’s appointment as co-chair of the council. Creasey is Rubicon Project’s country manager for Australia and New Zealand.

Rohan Creasey IAB Rubicon Project

“I’m delighted to have the opportunity to help drive the executive technology council’s program of works as we come together to contribute to the betterment of the industry here in Australia. I’m looking forward to our next phase of projects including today’s launch of the mentoring program,” Creasey said.

The mentorship program will provide support for up to 40 mentees, with the help of 20 mentors, every six months. Mentees from member organisations will be chosen via nominations, and must have five years or less industry experience.

CEO of the IAB Australia Gai Le Roy said the organisation is passionate about the project.

“The IAB is at the heart of the digital advertising community and developing diverse, resilient and emotionally strong leaders with support from industry leaders outside of their organisations is something we are incredibly passionate about,” she said.

“Rohan, who has that rare combination of strong technical and leadership skills, will be a superb leader for the executive technology council and to help guide the mentorship program and other projects being driven by this group.”

The council is made up of 16 organisations, including Seven West Media, Spotify, News Corp, Verizon Media and LinkedIn. Its aim is to provide leadership, insights and guidance from a technological perspective.

IAB tech lead Jonas Jaanimagi is Creasey’s co-chair.


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