IAB partners with Deakin University to launch digital advertising micro-credential courses

IAB Australia has partnered with Deakin University to deliver a series of co-designed micro-credentials for people with a digital advertising career looking to upskill or those looking to change roles.

The announcement:

The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence on 31 October. The second course, Ad Operations will launch in February and expressions of interest are now open.

The accredited postgraduate stackable short courses have been designed specifically to address the greatest market needs as identified in the recent IAB Talent Industry Review and will offer 75 hours of self-paced learning that can be completed in as little as six weeks or as long as six months. Each micro-credential course will provide a mix of deep theoretical understanding from Deakin University with solid hands-on vocational skills and best practice from the IAB.

Gai Le Roy, CEO of IAB Australia said: “It is no secret that the digital advertising industry has a current talent shortage as well as an ongoing need to train people for a market that is experiencing rapid growth and constantly evolving. Having university-level courses that provide a strong understanding of the principles of digital advertising and marketing together with the latest industry skills will ensure that our talent pool grows and deepens its capabilities. We see these qualifications as becoming embedded in the hiring and promotion processes of media and ad tech organisations.”

Following a wide market review, IAB selected Deakin University as its partner in this new initiative due to its extensive experience and strength in online learning. The courses have been developed with input from the IAB, a wide range of industry experts along with academic oversight and world-class learning design from Deakin University.

Wendy Palmer, director, Global Studio, Stackable Learning Project, of Deakin University, said “The partnership with IAB leverages Deakin’s expertise as an innovative provider of stackable short courses offering micro-credentials that address the increasing needs of individuals and sectors to upskill and reskill. Disruption across many sectors such as digital advertising has brought about the need for quality learning that is flexible and affordable and delivers the skills for current roles as well as gaining credit towards longer-term career and study goals.”

The Programmatic Advertising micro-credential is for digital marketing, advertising, and trading professionals involved in or looking to transition to programmatic advertising and trading. Learners will explore how to evaluate the depth and breadth of the programmatic ecosystem; use data and analytics for digital media strategy and campaign; activate the solution(s) using the appropriate DSP; apply effective measurements to evaluate solutions; respond to a client brief and provide recommendations to a client.

The Ad Operations micro-credential course is targeted at publishers, media owners and businesses that sell digital media managed by ad operations teams through campaign managers, ad operations execs and programmatic specialists.

Source: IAB Australia


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