IAB to start tender process for online measurement services

IAB Australia has announced that it will conduct an independent review into digital audience measurement requirements, followed by a tender for online measurement services, commencing in May.

IAB and its Audience Measurement Council has appointed Venture Consulting to conduct the strategic industry review. Upon its completion, IAB will then invite measurement vendors to submit their sources for tender evaluation.

This will result in IAB Australia appointing a vendor/s as its preferred supplier/s for the planning, buying, and reporting of online audience measurement.