F.Y.I.

IABC and PRIA form partnership ahead of World Relations Forum

The International Association of Business Communicators (IABC) and the Public Relations Institute of Australia (PRIA) have formed a partnership in the lead up to the World Relations Forum in Melbourne, 18-20 November 2012.

The announcement:

The International Association of Business Communicators (IABC) and the Public Relations Institute of Australia (PRIA) today announced a partnership for the World Public Relations Forum (WPRF) 2012, to be held in Melbourne, Australia, on 18–20 November 2012. IABC and PRIA are both key members of the Global Alliance for Public Relations and Communication Management (GA).

The forum, hosted by PRIA and convened by the Global Alliance, will follow the theme of “Communication Without Borders,” which reflects the international flavour of the conference and positions public relations as a truly global profession. The forum includes a full-day research colloquium and two-day conference program. It will bring together thought leaders, industry experts, researchers, educators and delegates from around the world.

IABC will collaborate with PRIA to develop the WPRF program, and will produce one of the conference streams in cooperation with the Institute. All IABC members attending the forum will receive the PRIA member discount rate for the event.

“We are excited to partner with PRIA on this event, which will bring together PR practitioners to discuss, debate and address new challenges in a world without borders,” says John Clemons, ABC, APR, interim executive director of IABC. “Digital media technologies and current global issues are opening up new windows to our field, offering communication professionals a unique opportunity to help their organizations and stakeholders be heard.”

“We are excited and extremely positive about the benefits of this partnership to communicators around the world,” said Jon Bisset, MPRIA, MAICD, CEO of PRIA. “As we work together to ensure the success of the World Public Relations Forum, we will also be collaborating on ways to deliver fresh and enriching learning experiences, connecting industry professionals with new ideas and new people along the way.”

The forum aims to examine, explore and reflect on the impact of globalization and rapid change on our profession. The forum is an opportunity to break down barriers, enhance cultural understanding and recognize the transformative effect of communication on global society. As global communities merge and media systems converge, the boundaries within which we communicate are blurring and disappearing – and shifts in economic and political power present new challenges and opportunities for public relations, communication practitioners and scholars.

For more information and to register your interest in the conference, visit http://www.worldprforum.com.

Source: PRIA press release

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