IAG’s Michelle Klein takes on Westpac chief marketing gig

June 23, 2025 3:39

IAG’s chief customer and marketing executive Michelle Klein has been nabbed by Westpac to take on the newly repositioned role of chief growth and marketing officer.

She fills the vacant role left by Annabel Fribence, who departed in January amid an overhaul from new CEO Anthony Miller.

Klein has been with IAG for just over two years, after a decade spent in the US working for Meta. Her career extends over 25 years and five continents, including roles at Diageo, British Airways, Orient Express, and Armani.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.