IAG’s Zara Curtis joins Mamamia as Mia Freedman officially moves to chief creative role

June 20, 2024 9:15

IAG’s head of customer experience, brand and social impact, Zara Curtis, has announced a move to women’s media company Mamamia, as co-founder Mia Freedman officially steps into the chief creative officer role.

In her new role of chief content officer at the publisher, Curtis will set the strategic content direction for Mamamia’s audience growth, and lead the company’s content team, including the recently-promoted head of content, Eliza Sorman-Nilsson, head of audience development Jocelin Abbey, podcast content director Jessie-Lee Klass, and creative director Harrie Jack.

She joins with over 20 years experience across content, creative and marketing, including six-and-a-half years at IAG.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.