Ian Sutherland joins AHL Entertainment in Digital Content
Ian Sutherland will join AHL Entertainment, in the newly created position of General Manager, Digital Content. Sutherland’s role will be to develop avenues for content distribution beyond cinematic releases.
“We want to drive a new business model of alternative entertainment that’s non-theatrical,” Seargeant told Encore. “We’re looking at what the customers like. It’s a trial phase but obviously you have to look at what the audiences want.”
AHL Group Managing Director, David Seargeant said in a statement, “With a deep knowledge of theatrical distribution and production, Ian will in addition bring a high level of innovation and marketing and promotional flair to this exciting new role as we seek to open up and develop exciting new content that the digitalisation of our circuit has enabled.”
“We do some huge business in Germany with our circuit. In Europe it is so much bigger an event because it is live and the time zone is so close. We covered a few State of Origin games in 3D which was a primary driver. Everyone was in team colours it was a terrific atmosphere.” Says Seargeant.
