IASH launches website
IASH – the trade body for onlines sales houses – has set up a website to promite its messages.
The announcement:
The Internet Advertising Sales Houses of Australia (IASH) has today launched a new official website as part of an ongoing push to increase its profile and membership and provide a greater voice for online advertising companies in Australia’s media landscape.
The website – www.iash.org.au – outlines the role of the non-profit industry association, its code of conduct, the value of membership and offers a host of resources for members.
Its launch follows the IASH Australia annual general meeting, held in Sydney on 28 October, which saw Adam Hobson of Digital Network Sales elected as President, replacing Phil Duffield of Ad2One.
Mr Hobson said the new website was in line with the look and layout of IASH UK’s online home and represented a significant step forward for IASH Australia, providing information, news and resources for IASH members and media buyers.
“IASH is an established presence in the UK but we still need to grow awareness of our role and objectives at the coalface in Australia and provide our members with a stronger voice in the media landscape,” said Mr Hobson.
Founded by 12 of Australia’s leading online advertising companies in August 2009, IASH Australia was established to encourage best practice among online advertising sales houses through the adoption of an effective code of conduct and to promote the real benefits of online advertising.
IASH Australia members aim to ensure that display ads placed via their networks do not appear on websites which could jeopardise advertisers’ brands.
The association announced last month that its first nine members had passed the phase one audit conducted by the Audit Bureau of Circulations (ABC), establishing their inventory as IASH Australia compliant.
With the successful completion of the first phase of audits and the launch of the website, Mr Hobson said IASH Australia would next partner with the Media Federation of Australia (MFA) and ABC to deliver an Australia-wide education campaign to help media buyers understand the IASH Australia accreditation process and inventory classifications and to encourage preference for advertising networks and sales houses that are IASH Australia accredited.
Source: IASH press release
