F.Y.I.

Icon wins News Limited Movie Marketer for A Few Best Men

August 23, 2012 4:04

Icon Films was named News Limited Movie Marketer Competition for Australian film A Few Best Men at the Australian International Movie Convention.

The prize is worth $250,000 with News Limited matching Icon’s media spend, dollar for dollar across News Limited’s newspaper, digital and magazine platforms.

A Few Best Men opened strongly with $1.9m on opening weekend before dropping away.

As part of the AIMC 2012 Box Office Awards, The Avengers won highest grossing 3D film and Highest Grossing film, while Red Dog won highest grossing Australian film.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics