Iconic TV puppet Agro and Dr Chris Brown star in latest Uber Eats campaign
Uber Eats has launched the latest local version of its ‘Tonight I’ll Be Eating’ campaign starring TV personality and Bondi Vet Dr Chris Brown with iconic puppet star Agro from 80s and 90s children’s TV series Agro’s Cartoon Connection.
The new collaboration sees Brown ordering a healthy Acai bowl with almond granola and organic vanilla protein powder before Agro orders a spicy vindaloo with 10 papadams.
As with previous iterations of the campaign, there is a twist in the narrative, where Brown discovers that Agro isn’t an actual pet but, rather, has a hand inside of him.
Uber Eats ANC head of marketing David Griffith said the latest campaign was about creating magical Aussie nostalgia for viewers.
“With 2020 being such a challenging year, the brief to Special Group was simple. Through ‘Tonight, I’ll be Eating’ put a smile on Australian faces,” he said.
“By bringing together Chris and Agro we’ve created an integrated campaign with magical Aussie nostalgia to show the richness of Uber Eats selection.
“Enlisting home-grown Australian talent felt like the right way to connect with both new and existing audiences and further embed the brand into Aussie vernacular and culture. We’re extremely excited and proud to bring you our latest duo.”
The campaign, by Special Group Australia, was filmed locally. It is set to will run across TV, out-of-home, social and influencers, digital, radio.
It will also be amplified through a podcast partnership with Aunty Donna, and run across other leading Australian podcasts.
Special Group partner and COO Julian Schreiber said the two characters felt like the right unexpected cultural clash that the campaign has become known for.
“Tonight I’ll Be Eating campaign has now been launched around the world, but first and foremost it’s at home in our culture here in Australia,” he said.
“So, bringing back homegrown puppet icon Agro and contrasting him with the wholesomeness of Bondi vet Dr Chris Brown felt like the right unexpected cultural clash to create next.”
Previous celebrities to star in the campaign have included Sophie Monk, Beau Ryan, Ryan Maloney, Naomi Watts and Boy George, while Jimmy Barnes, John Farnham and Anh Do formed a band for one version of the ad, and Magda Szubanski reprised her iconic role as Sharon Strzelecki alongside Kim Kardashian West.
Credits:
Creative Agency: Special Group Australia
Founding Partner: Lindsey Evans
Founding Partner: Cade Heyde
Strategy Partner: Dave Hartmann
CCO & Partner: Julian Schreiber
CCO & Partner: Tom Martin
Senior Creatives: Josie Fox and Harry Stanford
Social Lead: Lachlan Stewart
Social Media Manager: Sarah Mckie
Strategy Director: Anna Bollinger
Team Lead: Eileen Cosgrove-Moloney
Business Director: Caity Cowper
Executive Producer: Meredyth Judd
Integrated Producer: Emily Willis
Head of Production: Nick Lilley
Casting Director: Emily Stewart
Client: Uber Eats Australia
Sr Director, APAC Marketing: Lucinda Barlow
Head of Marketing APAC: Andy Morley
Head of Marketing ANZ: David Griffiths
Marketing Manager: Nicole Lenarduzzi
Marketing AU: Rebecca Morton
Film
Production Company: SweetShop
Director: Nick Kelly
Executive Producer: Llew Griffith
Director of Photography: Tim Tregonning
Offline Edit: ARC
Offline Editor: Dan Lee
Online Editor: Eugene Richards
Post Production: ARC
Music and Sound House: Rumble Studios
Executive Producer: Michael Gie
Sound Engineer: Cam Milne
Social
Production Company: Brightworks
Director: Langdon Cook
Director of Photography: Luke Banfield
Offline edit: Max Thornhill
Post Production: ARC
Music and Sound House: Rumble Studios
Stills
Production Company: Chee productions
Photographer: Damian Bennett
Producer: Matt Chee
Food Styling: Hannah Meppem
Retouching: Cream Electric Art
Media agency: MediaCom
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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topics
Agro
David Griffith
Dr Chris Brown
Julian Schreiber
Mediacom
Special Group
Special Group Australia
Sweetshop
Uber Eats
