ID Collective appointed to lead communications for Airelles Venezia launch

ID Collective has been selected to introduce Airelles’ first property outside France, Airelles Venezia, opening in 2026.

The announcement:

Full-service communications agency, iD Collective, is pleased to announce its appointment by prestigious French hotel collection, Airelles, to lead integrated communications strategy that will introduce the brand’s latest jewel, Airelles Venezia, to the world.

Opening in European Spring 2026, Airelles Venezia will be the brand’s ninth property and its first outside France, bringing the signature elegance and grandeur of Airelles to the heart of Venice, Italy. Renowned for its ultra-luxury destinations across Europe, including Le Grand Contrôle, the
only hotel located within the grounds of the Palace of Versailles, and must-visit ski resorts in the French Alps, Airelles Val D’Isere and Les Airelles in Courcheval. With this landmark expansion, Airelles continues to redefine the art of hospitality.

Airelles Venezia will offer a truly exceptional guest experience, with 45 beautifully appointed rooms and suites, three elevated culinary destinations, a cicchetti bar and main bar, a 1700m² Airelles Spa and gym complete with a dedicated wellness garden, three swimming pools, a Kids Club, and a dedicated event space for private functions.

iD Collective will deliver a full-service communications campaign designed to elevate the launch of Airelles Venezia across Australian and Asian markets. The approach will encompass strategic media liaison, targeted pitching and coordination of immersive media experiences to drive awareness and engagement.

“We are incredibly proud to be partnering with Airelles for this landmark launch,” says Amanda Booth, executive director of iD Collective. “With deep experience in luxury and travel communications, our team is passionate about crafting campaigns that capture attention and drive connection, and we’re excited to bring the magic of Airelles Venezia to life in one of the world’s most iconic destinations.”

This partnership marks a pivotal moment for iD Collective as the agency continues to expand its global footprint. The growing portfolio reflects this momentum, with recent client wins including Kinder, TK Maxx, the Toyota AFL Premiership Cup Tour and NAB AFLW Premiership Cup Tour and more, reinforcing iD’s position as a leading force in communications across luxury, lifestyle and consumer brands.

Source: ID Collective