ID Collective gains two new lifestyle brands
ID Collective is shoring up its client portfolio with Accor and Love Athletica – two lifestyle brands.
The announcement:
Full-service communications agency, iD Collective introduces two new lifestyle brands to its existing client portfolio, welcoming Accor and Love Athletica.
The new client acquisitions will help further iD Collective’s travel and lifestyle offering, which extends across PR, Digital and Events.
Love Athletica has engaged iD to support the opening of its brand-new stores in both Adelaide and Canberra as the luxury Pilates studio continues to dominate across the country. Helping to redefine the Pilates experience, Love Athletica focusses on dynamic workouts and
restorative yoga. iD will manage PR and media relations for the brand, including VIP opening events and guest list management for both stores.Leading hospitality brand, Accor, with over 360 properties across Australia, has joined iD’s extensive digital arm. iD is handling Accor’s paid media strategy, brand guidelines and the brand’s social media management across the entire Accor portfolio.
Director of communications, Stefanie Francesca welcomed the announcement saying, “iD continues to cement itself as the leading lifestyle agency with the arrival of Accor and Love Athletica”. Francesca went on to say, “We are thrilled to be working with iconic global and Australian brands to continue bringing their attitudes and brand personalities to life.”
Source: iD Collective
