ID Collective leads strategic work for 2025 Melrose Great Ocean Road Marathon
ID Collective worked with Melrose Health to spearhead strategic communications and event sponsorship for its 2025 Melrose Great Ocean Road Marathon.
The announcement:
iD Collective was proud to be appointed by Melrose Health to lead event sponsorship and strategic communications campaign for the 2025 Melrose Great Ocean Road Marathon. With Melrose Health joining as presenting partner for this event, iD Collective delivered a dynamic campaign to amplify brand impact and bolster community engagement.
This year, Australia’s most stunning running event was rebranded as Melrose Great Ocean Road Marathon. Primary partner, Melrose Health and iD Collective partnered to deliver exquisite customer-built structures and innovative activations that were successful in boosting brand visibility and driving community participation. The event featured a creative, large-scale “Melrose Market” activation with detailed branding and graphic design, offering free Melrose Health products to participants and guests to bolster brand awareness.
The unforgettable event took place on Sunday 18th May, starting at Lorne SLSC and stretching along the stunning Great Ocean Road, all the way to the finish line at Apollo Bay Hotel – where participants were treated to exciting giveaways from the Melrose Market!
“We are proud to have partnered with Melrose Health as the presenting partner of Melrose Great Ocean Road Marathon,” said Amanda Booth, executive director of iD Collective. “Our approach blended creativity with strategic precision, and we were excited to deliver an experience that authentically represented Melrose Health, whilst resonating with the community and driving engagement.”
iD Collective proudly expands its client portfolio with the recent additions of TK Maxx, Anker, Sally Hillman, XVenture and Pretzel – further cementing the agency’s position as a leader in delivering bold, results-focused communications campaigns for renowned brands.
iD Collective is a full-service, results-driven, and solution-focused creative communications agency.
Source: ID Collective
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.
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