iD Collective snags three new brands for company lifestyle portfolio
Communications agency iD Collective has introduced three brands to their lifestyle portfolio: Oakberry, LEKKER Bikes and X-Golf.
The announcement:
Full-service communications agency, iD Collective introduces three new brands to their existing lifestyle portfolio, welcoming LEKKER Bikes, X-Golf and Oakberry.
Continuing the integrated agency’s lifestyle branch across digital, events and PR the new clients continue to build iD’s extensive helm in the health and wellness industries.
Luxury global bike brand LEKKER Bikes have re-engaged iD Collective after the success of their 2022 campaigns. The world-renowned brand have launched their newest bikes in Australia, the Amsterdam, and Jordaan Urban & GTS models. The new models highlight the newest in e-bike technologies with iD launching a nationwide campaign to drive awareness of the revolutionary world-class engineering focussed on healthy living. LEKKER Bikes will be featured across the country’s hottest gift guides for the holiday season, summer and beyond.
Virtual, cutting-edge brand X-Golf have joined iD to launch an integrated hyper localised media campaign using paid and organic influencers to promote their new Northland store. The latest destination includes the extension of the X-Golf brand to include Hey Caddy, their
fun, premium indoor mini golf. Both X-Golf and Hey Caddy are the newest additions to the Northland community with the rise of e-sports, virtual sporting competitions and fun mini golf taking the nation by storm on the latest ‘what’s on’ and ‘must visit’ media lists.iD has welcomed global health and wellness brand Oakberry to help cement themselves as Australia’s favourite acai with seven more store openings happening across the nation. iD is managing Oakberry’s PR and influencer sponsorships, engaging an emerging young skateboarder to promote the Oakberry brand at the Street League Skateboarding championship which Oakberry sponsors. Oakberry continues to dominate the health industry, with two more stores opening in November in Bali, Indonesia.
Source: iD Collectove
