ID Collective wins the PR account for Genovese Coffee

ID Collective has added Genovese Coffee to its PR client list.

The agency will be supporting the launch of Genovese Coffee’s new range of sustainable coffee pods that are fully compostable and do not use aluminium foils.

ID Collective will now be working with Genovese Coffee

In the press release, the agency stated that “the addition of Genovese Coffee to ID Collective’s public relations portfolio supports the eco stance within the market.”

Recently, ID Collective worked with client Green & Black’s to launch its Conscious Cafe pop-up experience.

The chocolate brand developed the cafe, in which a three course meal was served to ticket holders that produced zero waste. The proceeds went to Save the Children Australia.

The agency said that it was proud to be working with sustainable brands that align with changing customer demands.

“With consumer trends adjusting to suit a sustainable and considered approach to life, ID Collective is proud to support brands looking to make a difference, through ethical, sustainable and conscious practices”, the agency said.

Recently, ID Collective won the PR accounts for Ecco footwear and Driza-Bone, and restaurant Yu Kitchen. Last year, the agency won the PR and digital accounts for Malaysian Airlines.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.