iD Collective’s lifestyle and fashion client roster grows with new addition

Comms agency iD Collective has gained a new fashion client – Elm Lifestyle.

The announcement:

Full-service communications agency iD Collective has continued its growth trajectory by including Elm Lifestyle, a fashion brand, within its expansive fashion & lifestyle portfolio.

Elm’s journey started in Ocean Grove, Victoria in 2012, with a simple mission: to create stunning knitwear. Over time, this mission has flourished into a collection of vibrant and effortlessly stylish apparel. Today, their creations adorn the shelves of 32 boutique stores under their brand and are also available in over 300 stockists across Australia and New Zealand.

This collaboration marks a pivotal moment for the brand as it embarks on a holistic PR strategy, including tailored media placements, proactive media engagement, and fostering influencer relationships. With iD’s expertise, Elm Lifestyle aims to enhance brand visibility and foster organic growth.

Executive director at iD Collective Amanda Booth shared her excitement around the new partnership, stating “We’re thrilled to welcome Elm Lifestyle as the newest addition to our expanding family of fashion & lifestyle companies. Their commitment to high-quality, accessible fashion perfectly aligns with our vision. We’re excited to leverage our communications, PR, and influencer marketing expertise to propel Elm Lifestyle to even greater success.”

iD Collective is a full-service, results-driven, and solution-focused creative communications agency.

Source: iD Collective


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.