IdeaWorks names Microsoft’s head of channel marketing Danny Lattouf as Sydney MD

Lattouf

IdeaWorks has appointed Microsoft’s former head of channel marketing  Danny Lattouf as managing director of its Sydney office, replacing Christopher Lyons who is returning to Asia.

Lattouf comes to the agency after just over two years with Microsoft where he led the retail-go-to-market strategies and execution.

On his appointment Lattouf said: “Over the past four years I’ve had the pleasure of building, leading and working with a brilliant team at Microsoft. I’m very excited about this next stage in my career, leading the highly regarded IdeaWorks Sydney business through the ever evolving, dynamic and exciting retail and shopper environment.