Idle Hour Vodka confirms sponsorship for 2024 Aus Grand Prix
Idle Hour Vodka is officially sponsoring the Formula 1 Rolex Australian Grand Prix 2024 for the third time in a row.
The announcement:
As the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024 gears up for another thrilling edition, homegrown sensation Idle Hour Vodka reaffirms its status as a driving force in the Australian spirits landscape. Proudly entering its third consecutive year as an official sponsor of the iconic event, Idle Hour Vodka is poised to unleash an exhilarating campaign, amplifying the pulse of the nation’s fastest race and accentuating the brand’s meteoric rise in the Australian vodka scene.
With tickets for the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024 snapped up within hours of release, Idle Hour Vodka is orchestrating an unforgettable experience for Victorians, offering exclusive access to FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024-inspired cocktails and a tantalizing vodka-infused degustation menu outside the Albert Park Grand Prix Circuit.
In a groundbreaking move, this year’s campaign will see Idle Hour Vodka extend its reach beyond the trackside, making its official FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024 cocktails available throughout selected restaurants and bars across Victoria for the entire month of March. This inclusive initiative aims to deliver an unparalleled taste of the Grand Prix to all Victorians, irrespective of their ticket status.
From the sun-kissed shores of Victoria’s surf coast to the vibrant heart of Melbourne’s CBD, Idle Hour Vodka invites enthusiasts to savor the excitement at renowned establishments such as Tempo Restaurant and Bar in Geelong, Stringers Sorrento on the Peninsula, Token in South Yarra, Maven by Morgan in Fitzroy, and the illustrious Pascale Bar and Grill at QT Melbourne.
The exclusive cocktail lineup features tantalizing concoctions including:
Lift and Coast: A blood orange and rhubarb vodka smash
Rumblestrip: A mandarin cosmopolitan
Jumpstart: A grapefruit and pomegranate vodka sourEwen Pettit, co-founder and director of Idle Hour Vodka, expressed the brand’s unwavering commitment to elevating the vodka experience: “Idle Hour Vodka takes immense pride in our partnership with the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024 for the third consecutive year. Through this campaign, we aim to extend the thrill of the Grand Prix beyond the confines of the racetrack and offer a taste of the excitement to all Victorians. Our exclusive cocktails are meticulously crafted to capture the essence of the race and elevate the palates of vodka enthusiasts across the state.”
Kristen Foat, general manager of QT Melbourne, echoes the sentiment, stating, “We are delighted to welcome Idle Hour Vodka to Pascale Bar & Grill throughout March. This collaboration offers locals and tourists alike a unique opportunity to immerse themselves in the electrifying atmosphere of the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024 within our cultural hub, where global and local influences converge. It’s an exciting fusion of the race’s adrenaline and Idle Hour Vodka’s sophistication, perfectly aligned with QT’s ethos of quirky luxury.”
For those unable to secure tickets to this year’s FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024, Idle Hour Vodka presents a golden opportunity to win a double 4-day pass to the event, along with an exclusive Pit Lane Walk experience and a 4-night stay at QT Melbourne.
As a proud Australian-made and owned brand, Idle Hour Vodka is thrilled to collaborate with iconic Aussie establishments in celebrating the return of this iconic international event to Melbourne.
Source: MadCo. Agency
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