‘If the music stops, then everything stops’: American Express implores Australians to continue backing the music industry
American Express is encouraging Australians to continue creating and enjoying music in a campaign to launch its $1m Music Backers Fund.
The campaign, created by Universal Music’s own creative consultancy Bring, sends the message that ‘If the music stops, then everything stops; so don’t stop’.
PR for the campaign is being led by OPR, while media is being managed by The M Agency and Reprise Digital.
