Mad As Hell returns for season 12 with 691,000 metro viewers tuning in

Shaun Micallef’s Mad As Hell has returned for its 12th season, drawing 691,000 metro viewers and 964,000 nationally to ABC on Wednesday night.

The satire format runs two 12-episode seasons per year. Season 11 premiered to 592,000 metro viewers and closed to 671,000.

The show wasn’t the most-watched entertainment offering on ABC during the evening though. Hard Quiz brought in 746,000 metro viewers and 1.060m in the 8pm slot before Mad As Hell.

ABC also won the 7:30pm timeslot with 7.30, which drew 693,000 metro viewers and 1.023m nationally. Nine’s RBT brought in 311,000 metro viewers and 477,000 nationally, Seven’s Highway Patrol delivered 407,000 and 698,000, while Ten’s Bachelor in Paradise brought in 490,000 and 638,000.

Bachelor in Paradise did top the youngest two key advertising demographic – 16-39s and 18-49s – and was the fifth most-watched in the 25-54s. News programs dominated the top spot amongst the 25-54s.

The success of Nine News (1.123m metro viewers), bolstered by A Current Affair (725,000) helped Nine edge ahead to a winning 19.0% audience share. Its network audience share was 27.3%. Seven held 18.8% and 26.5%, while ABC slipped ahead of Ten with 14.3% and 19.1%. Ten held 11.4% and 18.2%. The most-watched multi-channel was 10 Bold with 4.7%.


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