Opinion

If you don’t like it, switch it off

It’s making a mountain out of a molehill. Retargeting is not the biggest threat facing the publishers whatsoever – it’s more of an add on than a replacement.

Ben Shepherd says publishers are over-reacting to Google

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.