If you don’t like it, switch it off
It’s making a mountain out of a molehill. Retargeting is not the biggest threat facing the publishers whatsoever – it’s more of an add on than a replacement.
Ben Shepherd says publishers are over-reacting to Google
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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