iFly appoints GHO as creative agency of record

Sydney-based ad agency GHO has won the creative account for indoor skydiving centre, iFly.

GHO will be responsible for iFly’s creative and strategic outputs.

GHO has won iFly’s creative account

Bradley Watson, general manager of iFly, said in a statement: “Key to our next stage is ensuring we maintain our momentum with our unique experiences in what is a very competitive and crowded market.

“GHO emerged in our competitive pitch as a great fit for our business given their focus on getting a genuine understanding of our business and how we can ensure a great end-to-end customer experience.”

Eithne McSwiney, general manager at GHO added: “[iFly] have a very unique product and our focus will be on designing, prototyping and testing range of new ideas at speed to maximise iFly’s competitiveness maintain their growth trajectory in Australia.”

GHO’s clients include CommBank, Rest Industry Super, Metro Trains Sydney and Electrolux.


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