IGA celebrates Australia Day with ‘Say G’Day Day’ campaign

IGA has launched its Australia Day campaign that aims to encourage shoppers to go in store and say ‘G’day’.

The ‘Say G’day Day’ campaign is supported with the release of a modern version of ‘G’day G’day’ made famous by Slim Dusty.

Metcash Food & Grocery general manager marketing Michele Teague said in a statement: “As the Independent Grocers of Australia, IGA retailers want to give back to our customers this Australia Day.

“By resurrecting the household classic, ‘G’day G’day’ we want to celebrate everything that is great about being Australian, encouraging the whole country to sing along 2014.”