Target Australia installs Phil Wade as director of marketing and e-commerce

Col Kennedy

Target Australia has made its acting marketing director Col Kennedy a permanent general manager of marketing and brought in former TK Maxx e-commerce marketer Phil Wade as director of marketing and e-commerce for the brand.

Wade was previously vice-president of marketing, e-commerce, loyalty and customer relationship management for TK Maxx, part of the UK division of the TJX companies, and has joined Target Australia as the Wesfarmers-owned retailer plans to expand its e-commerce business.

He replaces Lee Applbaum, who left the company in July after less than nine months in the role. Applbaum is now chief marketing officer for Patron Spirits International and maintains he was an independent consultant for Target Australia.