IGA promotes Future Soccer Stars program with ad fronted by John Aloisi

IGA is promoting its Future Soccer Stars, a campaign which is set to reward local clubs and shoppers throughout the World Cup season, with a commercial fronted by retired Socceroo John Aloisi.

Created by Creative Oasis, the commercial features Aloisi spruiking what local clubs could win through the Future Soccers Club program, while a group of kids play soccer in the background.

Fergus  Collins,  CEO  Metcash  food and grocery supermarkets said: “Community really is at the heart of this campaign and we’re excited to help kick start Australia’s soccer stars of tomorrow as well as rewarded new and existing IGA shoppers.

“The largest participating sport in Australia is the junior ranks of soccer, and IGA’s Future Soccer Stars gives us the opportunity to tap into communities at a local level. We’re thrilled to be able to help support this growing sports industry.”

Running across TV, the campaign is supported across radio, digital, catalogues and in-store point of sale with soccer clubs provided with a kit to help promote the campaign to their members.

The grand prize is a $10,000 club grant and a training session coached by Alois while customers can win other prizes by sharing photos of videos of what soccer means to them on Instagram, Twitter or Vine using the hashtag #igafuturestars.


  • Client: Metcash Food & Grocery
  • Acting General Manager Marketing: Tracy Wilson
  • National Brand Marketing Manager: Helen Kealy
  • Marketing co-ordinator:  Michelle Lee
  • Agency: Creative Oasis
  • Creative Director/Writer: Paul Knights
  • Senior Art Director: Paul Lo Russo
  • Group Account Director: Saxon Wyatt
  • Agency Producer: Wendy Gillies
  • Agency PR:  Zing
  • PR Director:  Anna MacIntosh
  • Account Director: Frances Wills
  • Account Manager: Kristoff Clark
  • Production Company: 2Feet Films
  • Director: Phil Rich
  • Audio Production: Buzz Pringle @ GAS

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