Nine’s When Love Comes to Town debuts to 868,000 as Bogan Hunters tops digital shows

The launch of Nine’s new reality TV series When Love Comes to Town, a take on the A Farmer Wants a Wife type reality love show, saw 868,000 metro viewers tune in at 9pm, after The Voice saw 1.714m watch the last night of blind auditions.

Nine won the night off the back of the two reality shows and an audience of over 1 million for its news hour, the network had a share of 25.6 per cent with closest rival Seven sitting on a share of 20.3 per cent.

Seven’s new show Bogan Hunters drew the biggest audience of the night on digital channels grabbing 393,000 viewers on 7Mate at 9.30pm. The network’s most watched show of the evening was the first half hour of its news at 6pm, with an audience of 1.375m metro viewers tuning in, dropping away to 1.172m for the second half hour.

House Rules, at 7.30pm, managed a total metro audience of 1.146m, but was beaten in its timeslot by The Voice, while Ten’s MasterChef continues to struggle to break the 800,000 viewer mark with a metro audience of  780,000.

The Voice and House Rules were the most watched programs by people aged 16 – 39, 18 – 49 and 25 – 54 while MasterChef was the third favourite show of the evening amongst people aged 16 – 39 while the two older demographics preferred new reality TV show When Love Comes to Town.

Seven’s Resurrection had an audience of 857,000 but was beaten by When Love Comes to Town in its timeslot, while Ten’s offering of NCIS lagged behind with a metro audience of  682,000 and was also beaten by ABC1’s Two Men in China, airing at 8.31pm to 9.30pm, which had an audience of 689,000.

Resurrection has shed more than half of its audience since it launched to a total metro audience of 1.9m however, an extra 175,000 watched last week’s episode of the drama series on catchup services, taking its total audience to 957,000.

Despite a lack of programs in the top ten of shows for Tuesday evening, Ten managed to have an audience share of 13.3 per cent, beating ABC1’s share of 11.3 per cent.

NCIS: Los Angeles, at 9.30pm, saw 560,000 metro viewers tune in while earlier in the evening The Project had an audience of 620,000 in its second half hour, up from its audience of 454,000 in its first half hour.

The 7pm timeslot was won by Nine’s A Current Affair which had a metro audience of 1.097m while Home and Away on Seven saw 979,000 metro viewers tune in.

Ten Eyewitness News, which airs at 5pm, saw 662,000 metro viewers tune in while ABC News, which airs at 7pm, had a metro audience of  831,000.

7.30 on ABC1 at 7.30 saw 704,000 metro viewers tune in, while Foreign Correspondent at 8pm had a metro audience of 536,000.

Tuesday’s top 15:

  1. The Voice Nine 1.714m
  2. Seven News Seven 1.375m
  3. Nine News Nine 1.197m
  4. Seven News/Today Tonight Seven 1.172m
  5. Nine News 6:30 Nine  1.163m
  6. House Rules Nine 1.146m
  7. A Current Affair Nine 1.097m
  8. Home and Away Seven 979,000
  9. When Love Comes to Town Nine 868,000
  10. Resurrection Seven 857,000
  11. Million Dollar Minute Seven 836,000
  12. ABC News ABC1 831,000
  13. MasterChef Ten 780,000
  14. 7.30 ABC1 704,000
  15. Two Men in China ABC1 698,000

Tuesday’s share:

  • Nine 25.6%
  • Seven 20.3%
  • TEN 13.3%
  • ABC1 11.3%
  •  7mate 4.9%
  • GO! 4.5%
  • SBS ONE 4.3%
  • 7TWO 3.6%
  • Gem 2.7%
  • ABC2 2.4%
  • ELEVEN 2.4%
  • ONE 2.2%
  • ABC News 24 0.9%
  • ABC3 0.8%
  • SBS 2 0.7%
  • NITV 0.1%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.