IGA wants Aussies to shop smarter, harder and locally – now and at Christmas – via Special

November 26, 2024 9:30

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series.

IGA is championing the idea of “shopping local” in a campaign from Special, with an accompanying Christmas platform amplifying the message for the upcoming holiday season.

IGA’s ‘You Can’t Beat Local’ platform highlights the advantages that come shopping on one’s home turf. It specifically references the supermarket’s price match offering and product catalogue custom curated to suit local areas.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.