iHeart Radio teams up with Surf Life Saving NSW to create water safety channel

ARN’s digital radio service iHeartRadio and Surf Life Saving NSW have announced the launch of Surf Life Sounds station which will include “summer hits and beach tunes” interspersed with water safety messages.





The announcement:

iHeartRadio Australia has teamed up with Surf Life Saving NSW to create an all new, customised station to promote water safety while celebrating Australian beach culture.

The Surf Life Sounds station features a mix of this summer’s hits and favourite beach tunes that the whole family can enjoy.

The station name was chosen by members of Surf Life Saving NSW and is the perfect soundtrack for however you like to spend long sunny days and warm nights – even if you can’t get to the waves.

Surf Life Sounds also includes important water safety messages and tips to keep your loved ones safe while having fun on the coast this summer from NSW surf lifesavers.

Geraint Davies COO of iHeartRadio Australia said: “Creating a radio station for such a committed and important community as Surf Life Saving NSW is a real honour for iHeartRadio. We believe that members will appreciate the ability to stay in touch with all the important club information and updates even if they have missed the latest newsletter. The fact that the members had a competition to name the station just shows how engaged and excited the surf lifesaving community are about their new station.”

Surf Life Saving NSW CEO, Steven Pearce said: “We are very excited by the concept of having our own radio station, celebrating everything that is great about surf lifesaving and the beach and featuring great tunes everyone can enjoy this summer.

“We are looking forward to our first foray into digital radio, working with the iHeartRadio team to make Surf Life Sounds as much a part of our beach and surf culture as our Aussie surf lifesavers.”

You can stream the Surf Life Sounds Station and all of your favourite artists data free on iHeartRadio Australia on selected Optus mobile plans.

Source: ARN media release



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