iHeartRadio Australia partners with The Loop

The Loop is partnering with iHeartRadio to deliver televised live music performances.

The announcement:

Australia’s number one television music show, The Loop, is partnering with Australian Radio Network’s (ARN) iHeartRadio Australia to deliver exclusive, televised live music performances to viewers across the country.

The unique partnership – a first between iHeartRadio Australia and an Australian commercial television network – will see The Loop on Network Ten’s ELEVEN broadcast exclusive content from iHeartRadio Australia’s unrivalled live events and artist experiences, bringing audiences closer than ever before to the music they love.

After several recent iHeartRadio Australia events – including performances by international superstars Justin Bieber, Ed Sheeran, Hozier and Jess Glynne – iHeartRadio Australia brings fans premium music content like never before.

Hosted by Scott Tweedie and Olivia Phyland, The Loop’s partnership with iHeartRadio Australia kicks off from Saturday 9 July with a special, intimate acoustic performance by American singer-songwriter Mike Posner.

The Loop’s exclusive broadcast of iHeartRadio Australia concerts is part of the ELEVEN program’s commitment to support live music across Australia and follows its recent partnership with music festival Groovin The Moo.

The Loop will also bring Australian audiences weekly exclusive performances from iHeartRadio LIVE events from around the world. Recent concerts include shows by pop superstars Coldplay, Ariana Grande, Demi Lovato, Jason Derulo and Jennifer Lopez.

TheLoop Executive Producer, Ciaran Flannery, said: “Reaching about 400,000 Australians every weekend, The Loop has grown over the years to become the go-to television show for music lovers.

“Our viewers love live music, which makes this new partnership with iHeartRadio Australia the perfect fit. Now they can see some of the most incredible performances in the world every single week.

“This will further cement The Loop as a key fixture in the Australian music industry. We can look forward to a series of jaw-dropping gigs, and we can’t wait,” he said.

Click here to watch Mike Posner perform I Took A Pill In Ibiza and Jess Glynne perform Don’t Be So Hard On Yourself, exclusively on The Loop.

Source: Ten media release


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