F.Y.I.

iHeartRadio and Mood Media launch outdoor trade event

IHeartRadio for Business and Mood Media have partnered with the Victorian Caravan, Camping and Touring Supershow for an outdoor trade event.

The announcement:

iHeartRadio for Business powered by Mood Media has teamed up with the Victorian Caravan, Camping & Touring Supershow to provide thesoundtrack to one of Australia’s premier outdoor trade events.

Thousands of people will attend the show, held from February 21-26 at the Melbourne Showgrounds, to experience the very best of this great industry in one place and iHeartRadio for Business powered by Mood Media have launched a dedicated station to keep patrons up to date with what’s on at the show.

The Victorian Caravan, Camping and Touring Supershow Station is available now on iHeartRadio to help patrons “Go Make Some Memories…”  and features  Music chosen especially for the event along with important information and announcements to keep patrons informed.

Rob Lucas, Chief Executive Officer, CIA VIC said: “We are extremely excited to announce our VIC Caravan, Camping & Touring Supershow Station is available on iHeartRadio. This station will be broadcasting live throughout the show and we encourage everyone to download the app to be kept informed with show happenings and enjoy some easy listening music.”

Geraint Davies COO of iHeartRadio Australia said: “Working with the Victorian Caravan, Campaign and Touring Supershow and our partners Mood Media to create an even more entertaining and informative environment for both attendees and exhibitors alike has been an exciting project. Attendees, via the iHeartRadio platform can tune in before, during and after their visit to the show. Visitors to the show will hear the station playing out in the arenas and halls while also hearing all the latest information on events that day.”

Steve Hughes MD of Mood Media said: “The thousands of people attending the Victorian Caravan, Camping and Touring Supershow know the enjoyment of memorable experiences that engage all your senses – whether that be a camp-side fire, travelling to a hidden gem off the beaten track, or spending time with others on the road – and we wanted the music at this event to be no different. A selection of timeless and popular tunes from the last five decades, combined with some unexpected gems, will add to an engaging and enjoyable experience and set the mood for this impressive outdoors show. Mood Media’s unique Mood Control technology will power the music as well as important announcements, without a hitch.”

Source: The Comms Department

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing