iiNet highlights rise of mobile internet in new ‘time travelling’ phone ad

iiNet is supporting its push into mobile phone plans with a new ad which timetravels a mobile phone from the 90s to the present day.

Created by Marketforce, iiNet’s two 30s and one 15s spots show the old fashioned phone struggling to understand what modern smartphones are capable of – with iiNet pushing its credentials as a home internet provider as to why people should join its service.

Communicating via text on their screens, the old phone looks visibly out of place and lost in the slick, modern world – a change iiNet hopes will encourage people to jump ship from older, more established mobile phone providers.

The ad contrasts the virtually limitless capabilities of a modern phone, whereas an older model is confined to texts, calls and the game Snake.

Traditionally an internet provider, the campaign mark’s iiNet’s recent entry into the stand-alone mobile phone market.


  • Creative team: Guy Howlett and Neil Martin
  • Creative Directors; Pat Lennox and Ben Green
  • Agency: Marketforce
  • Production: Passion Pictures and the Penguin Empire.

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