iiNet: Life upgraded
Internet provider iiNet has launched a campaign to push its customer service and new product launches based around the slogan ‘Life upgraded’.
The campaign – created by ad agency BWM – includes TV, cinema, radio, print, online and outdoor activity.
iinet has been on the money for years. I finally got around to switching (yep – bought into the advertising) 18 months ago and haven’t looked back.
EAD Telstra, keep up the good work iinet.
Amazing they’d part with Meerkats and then get BWM to create a half baked version of a concept Meerkats had been nailing for 5 years.
Well intentioned, but terrible execution. Iinet were the beacon amongts the Telco challengers for good reason and it wasn’t their product offering. What a way to stuff a perfectly great formula.