iiNet promotes ‘quota free’ Netflix deal with its brand spokesman getting square eyes

iiNet has launched its marketing campaign based around its quota-free Netflix offer with a TV ad showing face of the brand Finn getting “square eyes” from watching so much TV.

The campaign, created by Marketforce, follows on from the official arrival of Netflix in Australia on Tuesday after it had announced earlier this year iiNet customers would be able to access Netflix, via Fetch TV, without it affecting their data-caps.

Optus has also released a series of spots featuring comedian Ricky Gervais to spruik its unmetered Netflix offer.

At the end of the ad Finn reveals the square eyes are a spot of trickery showing the contact lenses he was wearing quipping “Movie magic, don’t be scared kids”.

It is running until the end of June.

Earlier this month OMD WA retained the iiNet media account following a pitch process.


  • Campaign was developed by Patrick Lennox and Ben Green. Produced by the Penguin Empire.

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