Features

I&J becomes Iron Jay in new BWM ad

Simplot’s I&J frozen food brand brand is set for a reworking with a would-be wrestler’s obsession with the product seeing him rename himself Iron Jay in an ad created by BWM.  

Credits:

  • Advertiser: Simplot Marketing: Tara Lordsmith, Adam Hanlon, Vanessa Linabury
  • Executive Creative Director: Rob Belgiovane
  • Creative team: Rocky Ranallo, David Rollins, Jenny Barnett
  • BWM Melbourne MD Hugh Nairn
  • Strategic Planning: Jamie Mackay
  • Account Management: Katie Molloy, Belinda Murray
  • Agency Producer: Emma Friend
  • TVC Director: Justin Kurzel
  • Producer: Pip Smart
  • Production Company: Cherub Pictures
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