I&J becomes Iron Jay in new BWM ad
Simplot’s I&J frozen food brand brand is set for a reworking with a would-be wrestler’s obsession with the product seeing him rename himself Iron Jay in an ad created by BWM.
Credits:
- Advertiser: Simplot Marketing: Tara Lordsmith, Adam Hanlon, Vanessa Linabury
- Executive Creative Director: Rob Belgiovane
- Creative team: Rocky Ranallo, David Rollins, Jenny Barnett
- BWM Melbourne MD Hugh Nairn
- Strategic Planning: Jamie Mackay
- Account Management: Katie Molloy, Belinda Murray
- Agency Producer: Emma Friend
- TVC Director: Justin Kurzel
- Producer: Pip Smart
- Production Company: Cherub Pictures
“I&J”
“I&J”
“I&J”
“Iron Jay”
“Brilliant lets hit the pub”
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Oh dear
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just because you can, doesn’t mean you should!
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Eat our product …end up looking like Mickey Rourke. Interesting.
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That guy is so good looking….
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^I’ll tell him you said so.
He is an actual wrestler btw.
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Who is Iron Jay???
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This is truly dreadful
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Pathetic advert!!!
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would love to know how this went from a brief to a finished TVC. weird.
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Iron Jay is so hot!
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hey
Go for it Jay the world is your oyster i look forward to seeing you kicking cenas arse .. or randy ortons (please do that ) but never forget where you come from AUSSIE , AUSSIE, AUSSIE , OI, OI ,OI go fella kick arse good luck i watch wrestling every week would love to see you there
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i saw this guy wrestle at supanova he’s pretty dam good!
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