Ikea ad mocks Freedom Furniture’s delivery service

Ikea has launched an outdoor campaign to promote its newly opened store in Tempe that mocks the service offered by rival Freedom Furniture.

The agency behind the execution, which makes reference to Ikea’s same day delivery service, was The Monkeys.

Freedom Furniture marketing director Jenny Gulliver told Mumbrella: “We are surprised Ikea has referenced Freedom in their ad, as many of our sofas are available for express delivery – which means the product will be delivered at a suitable time for customers on the next available Freedom truck.”

She added: “In addition, all Freedom homeware products and a number of small furniture pieces are available at time of purchase. We are talking about a different category of product. Freedom prides itself on our vast range of quality pre-assembled, Australian-made sofas, many of which are available for express delivery.”



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