Ikea and Adshel install full-size sofas at Sydney and Perth bus stops

Swedish furniture company Ikea has marked the launch of its 2018 catalogue with an out of home collaboration with Adshel placing full size sofas and cabinets in bus stops across Sydney and Perth.

The full size ‘street furniture’ living rooms appeared on Enmore Road in Sydney’s Newtown and St George’s Terrace in Perth.

IKEA representatives and KIIS Network street teams handed commuters copies of the IKEA catalogue and gave away Opal and Smart Rider cards.

The campaign will run nationally from September 4 to October 15.

Peter Moore, external communications and media manager, Ikea said: “We were excited to partner with Adshel to showcase our products and the 2018 IKEA Catalogue launch message in an impactful way.

“As an emphasis of this year’s catalogue related to life in and around the living room, working with Adshel on these special-build activations allowed us to convey this theme in an engaging and fun way, whilst providing commuters with a comfortable and functional space.”

Adshel’s sales and marketing director David Roddick said: “The cross-platform use of two of HT&E companies builds an exceptionally strong campaign, giving scale to the IKEA message. This campaign truly demonstrates the flexibility and impact Adshel Immerse offers advertisers.”


  • Client: IKEA
  • Media Agency: Mindshare
  • Creative Agency (Artwork): The Monkeys
  • Production: Adshel Immerse

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