F.Y.I.

IKEA to host creative festival celebrating life at home around the world

The IKEA Festival, a global celebration of life at home taking place from 26 August to 10 September, will showcase creativity and inventiveness at home, from around the world.

The announcement:

Built on the theme ‘From Dreaming to Doing’, the festival, which takes place both online and in every IKEA store in Australia, aims to inspire everyone to release their passions, creativity and potential of their life at home.

A house party vibe in-store and online

During the festival, all IKEA stores throughout the country will host free live workshops, events and activities including Interior Design Speed Dating, plant-based cooking demos, indoor plant workshops, IKEA expert talks, Swedish food taste testing and store treasure hunts.

The IKEA Festival will also come alive online at ikea.com.au/festival where anyone in the world can access inspirational content from leading creators about their life at home, as well as take part in live shopping with items shoppable direct from a live stream.

Putting Sydney centre stage

Sydney has been chosen as iconic host city for the IKEA Festival alongside New York, Stockholm, Tokyo and Paris. On 3 September, IKEA will broadcast live from Sydney, to offer the world a glimpse at our uniquely Australian life at home with tips from Sam Evans on small space van living, fresh ideas from Liz Miu on sustainable plant-based eating, and a live music set on the stunning Sydney Harbour. All Australian stores will host special free events for customers on September 3, including live music in room sets, product talks and demonstrations and food taste testing.

IKEA Family members have the VIP pass to the IKEA Festival, with a range of exclusive product discounts on offer. IKEA Family members can also scan their membership card when visiting a store for the chance to win one of ten $500 IKEA Reward Cards.

Georgia Gardiner, Life at Home specialist for IKEA Australia said: “There has never been a better time to let ourselves dream of all the possibilities of what home can become. The IKEA Festival shines a spotlight on real-life creators and innovators from Australia and all around the world to re-ignite that spark and show how IKEA can help unleash those dreams for our life at home and turn them into ‘doing’.

“IKEA Festival will bring the party atmosphere to all our stores with inspiration at every corner, along with hours of exciting content from around the globe online to tune in to.”

Source: Mango Communications

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.