Ikon builds full service offer with new head of content

Ikon Group has created the role of head of content for the first time as it builds its full service offer, luring Maria Casas from Saatchi & Saatchi Sydney to fill the position.

The move is part of Ikon’s plans to strengthen its leadership and content model in reaction to growing demands from clients.

Casas worked as head of social for more than three years at Saatchi & Saatchi, focusing on digital and social strategy.