Ikon Communications becomes Avis Budget Group’s full service agency of record

WPP’s Ikon Communications has become the full service agency of record for Avis Budget Group.

Ikon Communications will now handle the brand’s strategy, creative, media and social accounts.

Ikon Communications has won the Avis Budget Group account

A spokesperson from Ikon Communications confirmed the appointment: “We confirm Ikon Communications has been appointed as agency of record for Avis Budget Group in Australia and New Zealand, responsible for all strategy, creative, media, content/social, data and performance work across Australia and New Zealand.”

In Australia and New Zealand, Avis Budget Group also owns a car rental brand, Payless and a deep-value car rental brand, Apex.

Y&R Sydney was the incumbent agency resigning the account in February this year to work with competitor Thrifty.

At the time, Sarah Firth, Y&R Sydney MD, said: “This is an exciting time for Thrifty and we are looking forward to working with them to bring the brand to life. Unfortunately, this does mean that our long-standing relationship with the Avis Budget Group must come to an end.”


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