Ikon Communications on alert as petrol giant Caltex Australia pitches its media account

Screen Shot 2015-08-17 at 4.12.47 pmPetrol chain Caltex is pitching its $5.2m media account in a move which places incumbent Ikon on alert, Mumbrella can reveal.

It is understood the pitch process has already begun with a number of other agencies thought to be in the mix.

A spokesman for Caltex declined to comment on the pitch.

“Caltex’s contracts and agreements are commercial-in-confidence and we do not provide details on these arrangements,” said the Caltex spokesman.

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