Ikon completes national network with Adelaide launch
Ikon Communications has opened for business in Adelaide through a strategic alliance with local independent full service agency KWP.
Ikon Adelaide will be run out of KWP’s office, and share clients including Coopers Brewery, Yalumba, Santos, SA Lotteries, but there is no equity involved in the deal.
The operation will be run by KWP’s director of channel insights Natalie Morley as director of media. Morley will represent Adelaide on Ikon’s national management team.
The STW Group media agency now has a complete national network, with offices already in Sydney, Melbourne, Brisbane and Perth.
Ikon’s national CEO Dan Johns said: ““We are very pleased to partner with kwp! whose culture and philosophy fits with our own perfectly. Our relationship with kwp! completes the national footprint for Ikon with offices now in Sydney, Melbourne, Brisbane, Adelaide and Perth; this gives us a very strong national organisational proposition both for clients and for our people and we are excited about the opportunities this provides.”
Sylvia Mason, joint managing partner at KWP added: “KWP has conducted a whole of business review to continue to improve our work and our offering to our clients. Media has always been valued as integral to the creative process at kwp!. From day one media strategy and planning have been a crucial in partnership with Ikon will give us the market credibility and the backing of resources to take our media offering to an even higher level. We have been very impressed with Ikon’s “ikonoclastic” approach. As a likeminded challenger of convention, we feel very much in sync with them and like the way they go about business to deliver great results.”
I love that they needed an entire agency to replace the lovely Sam.
Good decision though KWP!, nice one.
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