Ikon Melbourne MD Trudi Sampola moved to national talent role amid restructure



Sharon Cookson has been installed as the managing director of Ikon’s Melbourne office as Trudi Sampola has been moved to a new national role.

Mumbrella understands the changes are part of a wider overhaul of the agency being driven by Ikon CEO James Greet as he looks to stabilise the agency following the ousting of the majority of the management team, including CEO Dan Johns and national digital director Ellie Rogers and culture director Leonie Kerley, a year ago.

Sampola has been moved to the role of chief talent officer for the agency, which has a national remit, with agency director Cookson stepping in as managing director of the office.

It is understood the changes took effect last month.Sharon CooksonSampola has been at the agency since November 2011 and last year led the successful defence of the hard-fought Myer media account. Prior to Ikon she had her own business Fivefootfour aimed at motivating staff and talent management, and she had previously held the role of strategy director for OMD for four years.

Cookson had been agency director since September 2012, and ha spent a year as head of strategy and content for OMD, as well as stints as a managing partner of ZenithOptimedia and 14 years as a partner at Adelaide’s KWP! agency.

Greet declined to comment on the changes to Mumbrella, but signalled further appointments were due to be unveiled next week.

At the end of last year Ikon lost the Vodafone business as the client consolidated with independent agency Bohemia, while it is also facing the defence of the Coca-Cola and SPC Ardmona accounts.

Alex Hayes


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