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Ikon hires Sharon Cookson from OMD as Melbourne takes on group strategy hub role

STW Group media agency Ikon has hired Sharon Cookson as agency director in a move to strengthen the Melbourne office’s strategic offering.

Cookson moves on from her head of strategy and content role at OMD, having been promoted to the national position in June last year.

She will be based in Melbourne, but have a national strategy role for Ikon.

The appointment comes as Ikon rolls out a new strategy for the group, with Melbourne acting as the strategic and innovation hub.

Cookson was previously director of OMD Fuse, the Omnicom agency’s branded content arm, based in Melbourne. Before joining Fuse, Cookson was managing partner of ZenithOptimedia in New Zealand. She was was also a partner at Adelaide agency KWP!.

“Sharon is one of the most respected strategic minds in the Melbourne marketplace and I can’t wait to work with her again. She’s not only brilliantly talented but passionate about people and culture and this is exactly what Ikon is all about. What a perfect fit!” said Ikon Melbourne MD Trudi Sampola.

Cookson added: “I’m so delighted to be joining Ikon, they’re an amazing organization, with a clear focus on delivering great results for their clients through creativity and commitment to developing their people. I’m really excited about helping build on Ikon’s already remarkable success and contribute to the depth of their strategic capabilities.”

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