Ikon wins Flight Centre Travel Group from Carat
Flight Centre Travel Group has appointed Ikon to manage its $40m marketing budget across six brands following a competitive pitch, ending a 10 year relationship with incumbent agency Carat.
Ikon Brisbane will manage the media buying for flagship brand Flight Centre along with niche leisure brands Escape Travel, Student Flight, Cruiseabout, Travel Associates and My Adventure Store.
Flight Centre head of customer experience Keith Stanley said: “Flight Centre Travel Group went to market to assess media opportunities to help support our ambitious marketing plans for the future across all six leisure brands.
Congrats Ikon Brisbane…. now the biggest agency in Brisbane
I still don’t think they’d be top 3, but well done regardless Ikon.
Nice work – good get.
Nicely done Ikon. Great way to finish the year.
That’s what we call the “Kendal Effect”
Cream rises to the top!!
Here comes the giant Gab-alance of lost clients