I’m A Celebrity drives Ten to the top of the demographics

A quiet night in TV has proven a success for Ten, with its celebrity-drive reality format, I’m A Celebrity, Get Me Out Of Here, leaping to the top of the key advertising demographics.

The program was the most-watched in the 16-39s, 18-49s and 25-54s, and Ten was the most-watched channel with metro audiences 25-54, holding a 22.3% share, and 16-39 on a 22.5% share.

2020’s celebs are proving to be a winner for Ten

801,000 metro viewers tuned in to the program overall and 1.119m national viewers, making it the most popular entertainment programming on Monday night.

Seven News was again the most-watched program of the evening with 986,000 metro viewers and 1.52m nationally. Nine News delivered 870,000 and 1.134m nationally and ABC News 618,000 and 938,000.

Seven also won the night overall, holding a network share of 28.2% and a channel share of 17.8%. In the channels, Ten was the next most popular with a share of 15.6% followed by Nine’s 15.1%, ABC’s 11.2% and SBS’ 4.5%.

Nine snuck ahead in the network audience share with 23.2%, followed by Ten’s 23.0%, ABC’s 17.4% and SBS’ 8.2%. 10 Bold was the most-watched multi-channel with a 5.1% share.

Seven’s Big Bash League coverage of the Perth Scorchers vs the Hobart Hurricanes drew 477,000 for session one and 469,000 for session two. Nationally, session two delivered 755,000 and session one 738,000.

Back Roads was the most-watched non-news programming for ABC with 597,000 metro viewers tuning in, while Nine’s Hot Seat delivered 447,000. The Project brought in 481,000 for Ten.


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